Dealerly vs Swoopa
Both tools help you find cars from private-seller marketplaces. They differ on what happens after a listing is found.
Where the two tools agree
Both watch UK private-seller marketplaces and alert you to new stock quickly. Both offer valuation context and margin signals. Both run free trials, and both are priced for independents rather than groups.
Where they differ
| Swoopa (per their site) | Dealerly | |
|---|---|---|
| Core promise | Speed — see private listings the second they appear, with an AI price filter | Verification — every scored listing checked against MOT history, DVLA records and real retail comps before it is ranked |
| History & fraud checks | Valuation and price-gap focused | MOT + DVLA on every scored listing; rollback / write-off / mismatch flags hard-cap the verdict |
| Margin evidence | Instant valuations with comps | Full breakdown per car: comparables count, resale estimate, fees, recon band, transport — inspectable, not a black box |
| Platform | Mobile-first apps | Web dashboard (works on the forecourt tablet) |
| Trial | 48-hour / 7-day offers advertised | 7-day free trial + a free tier and a no-account instant check |
Which should you pick?
Pick Swoopa if raw alert speed on private listings is your whole workflow and you do your own checks quickly. Pick Dealerly if the expensive part of your week is not finding listings but qualifying them — and you want rollbacks, hidden write-offs and fantasy margins filtered out before the shortlist reaches you. Run both trials in the same week against your own patch; the board that saves you a wasted viewing wins.
See today’s board for yourself
7 UK marketplaces · scanned every 5 hours · MOT + DVLA checks on every scored listing. Free tier available — no card needed.
Start free 7-day trial or run a free instant check →