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Dealerly vs Swoopa

Both tools help you find cars from private-seller marketplaces. They differ on what happens after a listing is found.

Live pipeline data · run #1261 · 2026-10-02 05:10 UTC · regenerated automatically

Written by the Dealerly team, so read it knowing that. Swoopa claims below are taken from Swoopa’s own public site and app-store listings; we link them so you can verify. Both products evolve — check both before deciding.

Where the two tools agree

Both watch UK private-seller marketplaces and surface new stock automatically, so you are not scrolling for it. Both offer valuation context and margin signals. Both run free trials, and both are priced for independents rather than groups.

Where they differ

	Swoopa (per their site)	Dealerly
Core promise	Speed — see private listings the second they appear, with an AI price filter	Verification — scored listings checked against DVSA MOT history and DVLA records (wherever a plate is visible) and against real dealer-retail comps before they are ranked
History & fraud checks	Valuation and price-gap focused	MOT + DVLA wherever a registration plate is readable; rollback / write-off / mismatch flags hard-cap the verdict
Margin evidence	Instant valuations with comps	Full breakdown per car: comparables count, resale estimate, fees, recon band, transport — inspectable, not a black box
Platform	Mobile-first apps	Web dashboard (works on the forecourt tablet)
Trial	48-hour / 7-day offers advertised	7-day free Pro trial + a free tier and a no-account instant check

Which should you pick?

Pick Swoopa if raw alert speed on private listings is your whole workflow and you do your own checks quickly. Pick Dealerly if the expensive part of your week is not finding listings but qualifying them — and you want rollbacks, write-offs buried in the description and fantasy margins filtered out before the shortlist reaches you. Run both trials in the same week against your own patch; the board that saves you a wasted viewing wins.

See today’s board for yourself

7 UK marketplaces · scanned every 5 hours · DVSA MOT history and free DVLA checks run automatically · save a buy-box and get email or Telegram alerts when a comp-priced match lands. Free tier available — no card needed.

Start your 7-day Pro trial or run a free instant check →